Click here to discover all the details of our digital marketing diploma course, including dates and prices
During this 3-day digital marketing diploma course, we will teach you:
- How to take a business idea from concept to creation and get it online.
- Learn how to create a website that Google and other search engines will love,
- Discover how to get mountains of website traffic
- and how to convert that traffic into buyers of your goods or services.
- In summary, the course will teach you 100s of strategies for growing your business fast.
The Internet Business School has taught thousands of entrepreneurs how to market their businesses more effectively and our students have literally created £millions online over the last 5 years.
Protect your ROI with FREE updated information. Unlike some other courses, you only need to purchase this course once. However, you choose to study, we give you access to watch the course videos whenever you need in our Member’s Area section. This means you can drop by and watch any section you need 24 hrs a day, and follow the training step-by-step whilst you put it into action.
Best of all, in the fast-changing world of Internet Marketing where new strategies and possibilities appear all the time, Simon ensures the course is kept as up-to-date as possible. We film the course a minimum of 3 times a year meaning that whenever you log in, you will see the very latest version of our course.
On completion of the Digital Marketing Diploma examinations, learners will receive a Certificate of Completion issued by the CPD Standards Office. The certificate is evidence of the knowledge and skills gained by completing the qualification and will provide evidence to your future customers that you have studied a wide and varied practical curriculum of actionable and valuable skills and knowledge. This will also act as a Certificate of Professional Development to log your training with your employer if needed.
Digital Marketing Diploma Day # 1
- Online Business Models
- Selling physical products
- Selling digital products
- Affiliate marketing
- Lead generation / CPA
- Online services Market Research
- Identifying online trends
- Measuring market size
- Measuring competition
- Market analysis methodology
- Digital Product Creation
- eBooks –
- Online Courses
- Domain Names & Hosting
- Registering a domain name
- Website hosting Creating Websites
- Installing WordPress
- WordPress themes, plugins, and widgets
- Other website platforms Website Analytics
- Testing & Tracking
- Identifying traffic sources
- Market ‘split’ testing
- Opt-in rates
- Conversion rates
Day # 2
- Selling Online
- Online selling principles –
- How to create sales pages –
- Sales objections –
- Implementing upsells and down sells –
- Shopping carts –
- Payment gateways –
- Coupon codes
- Customer Contact Strategies –
- Opt-ins and autoresponders –
- Squeeze pages –
- Email systems –
- Social media –
- Mobile marketing
- Search Engine Optimisation –
- Search engine optimisation Strategies –
- Factors affecting SEO on Google –
- Understand Page Optimisation –
- Creating an SEO friendly website –
- Understand off page optimisation –
- Building links –
- Negative factors affecting SEO –
- SEO measuring tools Mobile Marketing –
- Mobile apps –
- Text message marketing –
- Mobile-friendly websites –
- Mobile advertising Video Marketing –
- Introduction to video marketing –
- Video marketing strategies –
- Video sales letters –
- How to optimise video for SEO –
- How to rank a video on Youtube –
- Video streaming – how to syndicate video –
- Learn how to create Animation Videos and how to record your own professional live videos
- The best equipment to use
Day # 3
- Pay Per Click Advertising –
- Building keywords –
- Advert targeting –
- Writing adverts –
- Advert variations –
- Advert tracking –
- Google AdWords –
- Search and content networks –
- Facebook advertising –
- YouTube advertising –
- LinkedIn advertising Google Business –
- Get listed in Google’s business directory –
- Google Products –
- Getting your listing to the top of Google’s directory
- Outsourcing – Understanding outsourcing –
- Where to find outsourcers from $3 an hour –
- What to outsource –
- How to outsource –
- How to make sure your jobs are done well
- Social Media for Business –
- Understand uses of social media –
- Social bookmarking –
- Understanding Facebook –
- Page tips –
- Understanding how Facebook ranks posts –
- How to create a Facebook fan page –
- Setting up a Facebook store –
- How to leverage viral Facebook campaigns –
- Twitter marketing
- Instagram marketing
- Pinterest marketing
- Snapchat marketing
- Twitter for traffic, SEO, and links –
- Building followers on Twitter –
- How to encourage Tweets and links –
- Getting found on LinkedIn –
- Finding clients on LinkedIn Action Planning –
- How to construct an online marketing plan step by step implementation blueprints
Click here to discover more course details including dates and prices
